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  • The Smart CEO

    Disrupt, Create, Empower.
    Godrej Chotukool’s three-pronged approach to build new markets. Navroze Godrej and Team Chotukool take us into a deep dive to help us understand eight fundamental questions they explored in crafting a path-breaking strategy for Godrej Chotukool.

    The Smart CEO
    Mar 31, 2014
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Our approach to innovation is holistic

Business Today
March 27, 2015

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chotuKool gains a mention in the book 'The Innovators Method'

The Financial Express
Jan 24, 2015

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Godrej targets higher energy conservation with green initiative

Hindu Business Line
Dec 14, 2014

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The Coolest Little Refrigerator for Rural India

India Brand Equity Foundation
Sep 17, 2014

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How Being a Good Manager Can Make You a Bad Innovator

Forbes
Aug 20, 2014

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Godrej’s Chotukool fridges to flaunt heritage art designs

The Hindu – Business Line
Aug 10, 2014

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How scientific experimentation checks strategic uncertainty in business

Economic Times
July 18, 2014

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India’s Theory Of Disruptive Innovation Is Simple And Cheap

Business Insider
July 18, 2014

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CNN-IBN & Infosys Felicitate 14 Innovators

Indian Television
Mar 31, 2014

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Navroze Godrej and Team Chotukool take us into a deep dive to help us understand eight fundamental questions they explored in crafting a path-breaking strategy for Godrej Chotukool. Smart CEO Disrupt, Create, Empower
Disrupt, Create, Empower.

The Smart CEO
Mar 1, 2014

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How to kick start innovation in your organization

Forbes
Jan 23, 2014

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Buddha at work.

Business Standard
Nov 30, 2013

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Bottom of the Pyramid and Beyond

CKGSB Knowledge
June 6, 2013

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Affordable Refrigerators for the People at the Base of the Pyramid Made in India 'ChotuKool'. Shoji Shiba. Ministry of Foreign Affairs of Japan
Affordable Refrigerators for the People at the Base of the Pyramid Made in India "chotuKool"

Ministry of Foreign Affairs of Japan
July 5, 2012

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How can you enter an emerging market. Innosight. chotuKool improving the lives of millions.
How can you enter an emerging market.

Innosight
May 7, 2012

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ChotuKool Wins Gold Award at Prestigious Edison Awards.

PRWeb
Apr 27, 2012

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Godrej Appliances eyeing big from BoP segment

Economic Times
Mar 13, 2012

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Thanks to postmen, ‘ChotuKool’ is a rage in rural household. chotuKool reaches out to rural india through india post. Indian Express.
Thanks to postmen, ‘ChotuKool’ is a rage in rural households.

The Indian Express
Dec 21, 2011

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Innovation must be integrated in business strategy

Economic Times
Dec 6, 2011

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At Godrej, ChotuKool spawns major business strategy

DNA India
Dec 5, 2011

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Godrej Chotukool: A Cooling Solution for Mass Markets.

Harward Business Review
Nov 15, 2011

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Godrej to take chotuKool fridge to more markets this year

Economic Times
May 22, 2011

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Identifying and Exploiting New Markets in Growing Economies

Innovation Management
Feb 16, 2011

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Harvard Business Review on Reaching India’s ‘Vast Middle’

Wall Street Journal
Jan 4, 2011

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Only companies that think beyond the shopfloor will survive: Shoji Shiba

The Economic Times
Jun 25, 2010

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The New Cool. Live Mint. chotuKool a revolutionary low cost fridge for the vast rural markets
The New Cool.

Live Mint
Jun 17, 2010

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The God of Small Things. Economic Times. chotuKool a revolutionary low cost fridge for the vast rural markets
The God of Small Things.

The Economic Times
May 19, 2010

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When Small is Big - Maximising ‘CUSTOMER VALUE’ in low cost

The Economic Times
May 14, 2010

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From B-school to dusty rural roads

Business Standard
Apr 5, 2010

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Cooling the hinterland

Smart CEO
Jan 15, 2010

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Godrej's Nano. Business Standard. chotuKool a revolutionary low cost fridge for the vast rural markets
Godrej's Nano: Chotukool.

Business Standard
Nov 23, 2009

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India's New Retailers. Outlook Business. chotuKool a revolutionary low cost fridge for the vast rural markets. Reaching out through SSP, NGO microfinance institution.
India's New Retailers

Outlook Business
July 11, 2009

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